Meet Ogechukwu Ajibe, the visionary behind Oge Ajibe. As the founder, I have a deeply personal connection to the brand and its values.
In my early days, I grappled with insecurities and low self-esteem. Fashion became my outlet for self-expression and empowerment. I strongly believed that everyone should feel beautiful and confident in their own skin, regardless of color, body size, or anything else that makes them unique. As I grew in self-assurance, I started crafting my own clothes, embracing designs that truly reflected my identity. This newfound confidence allowed me to embrace and celebrate my true self, free from the pressure to conform.
My journey led me from Ebonyi, Nigeria, to the vibrant city of Vancouver, Canada, in 2015. It was there that the idea of starting a clothing line began to take shape. Initially, I delved into the world of fashion through a blog called "Fashion Voice" and eventually found my calling as a fashion stylist. The dream of having my clothing brand persisted, and I was determined to create a line that was both inclusive in sizing and environmentally conscious, using sustainable materials. After completing a fashion program at LaSalle College, I officially launched my brand under the name Fashion Voice in 2018.
However, as the world changed with the onset of the COVID-19 pandemic, I realized the need to adapt and evolve. Oge Ajibe, then operating as Fashion Voice, had initially focused on creating outfits for events like weddings, proms, and birthdays. But when events were put on hold due to the pandemic, we made a crucial decision to pivot towards ready-to-wear apparel. Despite the challenges, we remained committed to our clients' needs and transformed our offerings to provide them with stylish and comfortable outfits for their everyday lives.
On December 3rd, 2020, we proudly rebranded as Oge Ajibe, aligning our name with our mission to promote confidence, inclusivity, and sustainability in the world of fashion.
The journey thus far has been filled with passion, perseverance, and a dedication to creating a brand that represents more than just clothing—it's a celebration of individuality and a testament to the power of fashion to inspire and empower. As we move forward, we remain devoted to crafting clothing that embodies our core values while making a positive impact on people's lives and the planet.